From our farm to your pets
Natural feed, cosy bedding and wholesome nibbles, all chosen with your pets and the world they live in mind. Just as it should be.
Rooted in the farm
Pillow Wad began nearly 40 years ago on our family-run working farm in rural Northamptonshire, where Chris Peel-Yates started what was then a little side hustle alongside the dairy herd and arable farm.
Today, we’re still proudly family-run, with Chris’s son Will and his wife Liz leading the way alongside a team who genuinely love what they do. The farm still shapes so much of what happens here, from what we grow to feeding happy, healthy pets across the UK.
Goodness from the ground up
Natural ingredients
Feed, forage and bedding made from natural ingredients. No hidden nasties, just the good stuff.
Harvested on the farm
We grow and gather as much as we can on our own farm, with carefully selected, trusted farms lending a hand.
Unchopped & dust-extracted
Long, lovely strands left nicely intact, with the dust taken out to keep things cleaner for your pets.
Planet-kind choices
Looking after the land matters to us. We’re only borrowing it for a little while, so doing right by it now always feels important. From planting trees on the farm to thinking carefully about how we power the barns with solar, sustainability is part of our everyday.
That thinking runs right through to our clever packaging too. Our potato starch bags are one of the ways we try to do things a little better…they’re compostable so when you’re done – simply pop it in your food waste caddy
Plastic-free!
No polymers, just spuds
Breathable
Keeps things fresh
Compostable
Pop it on your food caddy
Fully biodegradable
Breaks down to nothing
Harvest happenings
Life on the farm moves with the seasons, and there’s always something going on out in the fields. Summer is our busiest time, when the tractors head out and the fields are cut, gathered and brought in. It’s full on, and very satisfying watching the harvest come in knowing it will soon be packed up ready for your pets.
Every bag has its own tracking code too, so we can trace it right back to the very field it came from. Then as autumn arrives, our fields get a chance to rest, reset and get ready to do it all again next season!
Shop the range
Ready to have a little nose around? Start with the bits your pets will love best…